Thursday 9 August 2012 saw another highly successful DutchSA business networking event. Our featured guest speaker this time was Adelaide's leading expert on social media, Michelle Prak. As it so happens, Michelle has Dutch roots, too.

Before an audience of professionals from a wide range of backgrounds at the Hilton Hotel Adelaide, Michelle shared insights into how to get the most out of social media, both in your professional and your personal life. In her presentation Michelle busted some myths and misconceptions around social media, and gave helpful advice on how to make social media a useful tool in customer services strategies, as well as your marketing strategies.

Many organisations have started to use social media as a way to reach their customers and clients - some use social media simply because they feel that it's expected of them, others have put more thought into it, but it is clear that most organisations could benefit from more strategic use of social media.

​After Michelle's insightful and energetic presentation there was a brief opportunity for questions, and many questions showed that attendees were quite knowledgeable and interested in social media, but were eager to learn more.